CAPSOCAM PLUS PRODUCT PROMOTIONAL VIDEO
Create a sales tool video to promote the introduction of Capsocam Plus, a new Pentax Medical product partnership, to target customers at one of the industry’s biggest trade shows.
To break through the clutter on the highly competitive trade show floor, our creative team conceptualized a greenscreen shoot creative approach, crafting the story narrative around a key product benefit to “see more, do more and earn more.” We cast the principal live action actor to represent the voice of the customer, for both on and off camera narration. Our design and animation team created 2D and 3D product animation elements and key messaging animated text on screen. These graphic elements were skillfully composited by our digital EFX video editing team with color corrected live action greenscreen footage, narration and music to tell the brand partnership story in an unique way.