EDUCATION AND TRAINING VIDEO SERIES
PDI Healthcare engaged our creative team to create a comprehensive online education and training series of “how-to” videos for their Environment of Care line of products. The videos were produced in both English and Spanish to educate primary audience of environmental service workers and advance user compliance.
MediaVision Creative excels at directing non-professional talent to deliver compelling content that truly resonates with its intended audience. Our creative team conceptualized casting the video with actual environmental service workers, not actors, for a level of authenticity that would offer better training compliance and effectiveness.
Working from client provided messaging, we wrote all of the scripts and provided both English and Spanish translation scripts for the voiceover recordings which our team produced and directed.
Each product “how-to” video was shot on location in a hospital setting, further adding to our commitment to producing content that's authentic in tone and visual messaging. Step-by-step product usage demonstrations were combined in post production with animated text messaging of critical safety information and product features. An animated segment featuring all of the products and key product messaging was created to open all of the videos in the series.