PRODUCT LAUNCH VIDEO
CASE STUDY:
THE ASK:
A startup MedTech company wanted to capitalize on an unexpected invitation to introduce its new product at a MedTech conference. They were given very short notice to create a video promoting their product's game-changing technological, clinical and economic benefits. Because the video was part of a pitch to raise capital, funds for marketing and video production at this stage were somewhat limited. To maximize the ROI on their video investment, they needed it to serve multiple uses: as a lead-in presentation for live events, as well as for meetings with potential investors or even end users. The script needed to resonate with audiences from investors and hospital administrators to surgeons and other potential end-users.
CREATIVE SOLUTION:
We crafted the script very strategically so it could be easily updated with customer testimonials once the newly-launched product was available in the marketplace. With a very tight deadline, our conceptual design and creative approach had to bring the value proposition story to life quickly and convincingly.
By videotaping the CEO in 4K on greenscreen, we were able to capture compelling on-camera and VO narration and give our editorial team the most flexibility in post to build out the story. Color corrected live action footage was skillfully composited with 2D and provided 3D animation files, motion graphics and visual effects to craft a powerful value proposition story with call to action message.