BROADCAST DRTV CAMPAIGN
Provide script-to-screen conceptual design, production and post-production services to create a DRTV campaign for HomeServe USA's first foray into selling home repair plans leveraging broadcast and digital platforms. Client team seeking innovative creative from agency partner for :30- and :60-second commercial TV and digital spots, to integrate with client deployed display advertising, social media, paid search marketing, direct mail, and website landing pages.
Our creative approach proposed using humor for differentiation in the category. We built a lead generating campaign featuring common home repair problems with the HomeServe USA solution. Our creative team facilitated all casting, wardrobe, set design, talent negotiations, location scouting, storyboard design, 4K cinematography, post production, original music composition, sound design, voiceover record & mix, graphic design and animation, visual EFX, and creation of final deliverables for on-air and on-line. MediaVision Creative's extensive client support and production management for commercial delivery includes versioning and trafficking for air. The DRTV spots drove site visits and phone calls in line with campaign targets and set the baseline for future national rollouts.