PRODUCT LAUNCH VIDEO
CASE STUDY:
THE ASK:
Hologic® was introducing an exciting new workplace efficiency product at one of the largest industry trade shows. Their new booth design incorporated a unique 30-foot wide video display and they challenged our creative team to conceptualize and create visuals and messaging that would break through the visual clutter and significant background noise of a crowded, busy convention center.
CREATIVE SOLUTION:
MediaVision Creative specializes in making complex information easy to understand through engaging visual solutions. We conceptualized and designed a CGI futuristic, high tech workplace environment to showcase the new product’s unique advanced technology features and benefits in use. We cast talent that represented our client's target customers of hospital administrators, and radiologists and directed the actors to interact with the product "virtually" on greenscreen.
Behind the scenes VFX reel
These skillfully choreographed customer interactions with product were digitally composited with animated key product messaging, CGI environments and special effects in post to deliver an attention grabbing, can't miss on the trade show floor, new product promo.