ANNUAL DISTRIBUTOR MEETING EVENT: PRODUCT LAUNCH VIDEOS
CASE STUDY:
THE ASK:
GUESS Watches needed attention-grabbing videos to showcase its new "Originals" and Spring product lines at a global distributors meeting and potentially for global in-store promotion beyond the meeting.
CREATIVE SOLUTION:
To kick off the meeting, we designed a meeting opener video in which a GUESS model joyfully interacts with watches in the "Originals" collection; inviting the audience to join her on an enchanting journey exploring all the new looks. In addition, we created eye catching sizzle videos to introduce Spring product lines.
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MediaVision Creative conceptualized, produced and directed all of the global meeting video deliverables facilitating everything from live action shooting, model casting,wardrobe and location sourcing through post. Post production included the creation and animation of sophisticated graphic elements and WOW factor CGI environments, digitally composited with cool visual effects and sound design to showcase product in a unique visual way.
