BRAND REFRESH CAMPAIGN
CASE STUDY:
THE ASK:
Connecticut Public commissioned MediaVision Creative to conceptualize and execute awareness campaigns for three refreshed radio and podcasts programs: Where We Live, The Wheelhouse, and The Colin McEnroe Show. Both Where We Live and The Wheelhouse were relaunched with new hosts. Connecticut Public needed a creative team that could design and deliver a significant amount of new branding assets in a multitude of sizes to work across their multiple communication touchpoints and distribution platforms.
CREATIVE SOLUTION:
Working with client provided talent photography and newly designed logos, our creative team conceptualized each campaign to visually communicate the unique energy, vibe and personality of each show and its host. As part of the new identity packages for each show, MediaVision Creative provided new taglines, tune-in and CTA copywriting as well as graphic design and layouts for each of the many print, and digital deliverables.
