“SOMOS CONNECTICUT” CAMPAIGN

THE ASK:

“Somos Connecticut” is a multiplatform initiative from Connecticut Public that celebrates the voices, culture, and experiences of the state’s Latino communities. 

In collaboration with the Connecticut Public Digital Marketing Team, MediaVision Creative ideated and executed a marketing campaign to introduce audiences to three Latina journalists at the heart of the initiative…three unique storytellers passionate about elevating underrepresented voices. 
 

The campaign celebrates the journalist’s identities, lived experiences, and journalistic mission, inviting viewers and listeners into their personal and professional journeys. 

CREATIVE SOLUTION:

To get at the heart of what makes Connecticut Public journalists so relatable, the MediaVision Creative team spent time getting to know each of them through preliminary off camera interviewing. A live action shoot day was set up in Connecticut Public’s studio and newsroom location in Hartford where B-roll and on camera testimony of the three journalists were recorded in both English and in Spanish. A docu-style interviewing and cinematography creative approach was used on this project to make sure that we captured each of the three Latina journalists as their authentic selves. Based upon the look of the campaign that MediaVision Creative designed to work across all print, digital and video deliverables, we also engaged our photo team to capture photo assets of each of the three journalists individually and in a variety of group shots, on the same day that we shot the live action. 
 

The result is powerful, authentic messaging that builds trust, cultural pride and deeper connection with audiences across Connecticut. 

VIDEOS