CASE STUDY:

THE ASK:

As part of our ongoing marketing communications and sponsorship activation work for national youth sports organization, Babe Ruth League, MediaVision Creative had the privilege to ideate and execute a commemorative 40th anniversary campaign for Babe Ruth League Softball.

CREATIVE SOLUTION:

MediaVision Creative started off by conceptualizing and building a “tool kit” of ownable assets including the new key messaging “Babe Ruth Softball… It’s Everything but Soft.” This new tagline and key art design was rolled out across multiple BRL communication touchpoints including website, social and a new line of apparel.

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In addition to creating a package of exciting new digital assets, we scripted and produced a short video to promote Babe Ruth League’s softball program which for 40 years has helped young girls find their confidence, build self- esteem, and has given every young girl who wants to play softball the opportunity to do so. The video features interviews with Babe Ruth League National Softball Commissioner, Daniela Bottoni and Babe Ruth League VP Operations, Rob Connor, who’s on camera narratives celebrate the grit and heart of the Babe Ruth League softball players.