EVENT VIDEO
CASE STUDY:
THE ASK:
The AIGA Brand Central Chapter was holding a live event to celebrate a number of branding “giants of the industry” including the legendary Milton Glaser.
CREATIVE SOLUTION:
MediaVision Creative proposed a docuseries called (5) Questions in which a select number of branding and design luminaries would be featured sharing parts of their personal "design journey" stories around these questions. Our creative team researched the backgrounds and extensive portfolios of each of the talent and then crafted interview questions designed to get the very personal content needed to create a great story for each of them.
We shot the talent interviews utilizing 4K cinematography to give us the most flexibility in post production. Our video editing and digital compositing artists combined the live action footage with engaging motion graphics and music to tell each of the stories in the series. The stories were conceptualized to work as stand alone videos for digital distribution and to work as an interactive communications tool at live events.